Bachelor’s in Digital Marketing
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 3 Year / Onsite
- Intakes: August and December
Overview
The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilize these techniques to develop a brand and drive organic traffic to your company website with the Bachelors’ of Digital Marketing, delivered in partnership with Ascencia Business School, Digital College and Open I.T .
Effective marketing and social media are critical to the success of any business, and our Bachelor’s of Digital Marketing will help you become an expert in both, so you can play your part in an exciting and ever-changing industry. Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behavior to succeed.
This programme has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.
Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies. The Bachelor’s of Digital Marketing programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.
Key Skills Taught
- Digital marketing basics and strategy
- Digital communication
- Digital law
- Social media
- Project management
- Budget and department management
- Marketing management control
- Service management
- SEO and CRM tools
- Digital culture
- Monetization and funding
- Web development
- Startup creation and industrial project
- Branding, videos and web marketing
Professional opportunities:
- Digital marketing manager
- Communications manager
Social media specialist
- SEO specialist and manager
- Market research analyst
Marketing manager
DIGITAL COLLEGE:
Digital College is embodied in the innovation of the project-based pedagogy set up by the school. Digital College’s objective is to provide you with the concrete experience expected by companies in the sector, to prepare you today for the jobs of tomorrow.Digital College transforms your talent into skills to make you digital experts, operational and adaptable to the jobs of the future.
Bachelor’s Degree in Digital Marketing
In the digital age, where everything revolves around speed, business only thrives through strategic online presence to expand, enter the competitive market, and win. Digital Marketing is an ever-growing industry, and at The Royal Colosseum, the Bachelor’s Degree in Digital Marketing course will prepare students with all the tools and knowledge they require. It is a holistic program that teaches both the basics of marketing and up-to-date applications that include search engine optimization, content marketing, data analysis, paid ads, and social media planning.
Hands-on and career-oriented, this degree will enable students to become confident digital marketers, not just smart at strategy, but ready to roll with the changes, a quality necessary in the changing world of digital commerce.
Master’s in Digital Marketing: Your Next Step Forward
As the degree in digital marketing is simpler than the prerequisites of a bachelor, the bachelor’s degree prepares the ground for students who then wish to pursue a master’s degree in digital marketing later on. It is the continuation of the fundamental learning in the undergraduate program, and this new level includes such advanced concepts as marketing automation, AI in advertising, studying consumer behaviour, and global branding.
The Royal Colosseum promotes lifelong learning and provides academic support to graduates who would like to further specialise. As the number of people in the digital marketing profession grows worldwide, a postgraduate degree would give you a competitive advantage, particularly when seeking employment in other countries or a managerial capacity.
Degree in Digital Marketing Program – What You’ll Learn
The Royal Colosseum program in information on the degree in digital marketing is broad-based and relevant to the industry. It provides both theoretical information and experiences necessary to make the students job-qualified. The courses entail a diverse mix of disciplines, including the bachelor’s in Film Business and Production, ensuring students gain a well-rounded and industry-relevant education.
The Royal Colosseum degree in digital marketing is all-inclusive and industry-related. It provides both theoretical and practical knowledge in order to make the students employment-friendly. In the curriculum, there is:
Marketing Strategy Digital
Discover how to create digital campaigns, go public with them and analyse the results.
Search Engine Interaction (SEO)
Discover more about the practices and strategies applied to improve the visibility and the organic traffic of a page.
Social Media Marketing
Learn platform strategies, methods of interaction and performance evaluation.
Pay-Per-Click Advertisement (PPC)
Find out what budgeting, keyword research and ad campaigns with the help of Google Ads and others all entail.
Content Marketing
Learn how to create master storytelling and content creation methods that appeal and close audiences.
CRM/ email Marketing
Learn how to cultivate leads and maintain customers using selective communication.
Web Analytics
Gather information, analyse its performance and inform strategy on platforms such as Google Analytics.
Consumer Behaviour Digital Branding
Enter the realm of brand positioning, consumer psychology and online brand management.
Capstone Projects
Put your knowledge into practice and come up with a practical digital marketing approach for a business or brand.
This program not only teaches technical knowledge of marketing to students, but also raises their soft skills, which involve communication, problem-solving, cooperation, and critical thinking.
Why Choose a Bachelor’s Degree in Digital Marketing?
Choosing a bachelor’s in digital marketing is a wise decision by students who want to have a modern, versatile and effective occupation. Here is Why The Royal Colosseum is the right place to start:
- Industry-Relevant Curriculum
The curriculum has been made in collaboration with marketing experts and the professionals of the industry in collaboration so that what students learn is what is most significant and demanded.
- Experienced Faculty
Our tutors have previous experience in real-life situations, and this is what they share with us in the classroom.
- Practical Learning
Using digital tools, campaign simulations, students will acquire practical knowledge of working with tools and methods they will be using in their employment.
- Various Options in Learning
Combining face-to-face and distance education will provide a student with the opportunity to balance investigations with other commitments.
- Internship and Career Counselling
We assist students in getting internships and employment positions in digital agencies, startups, and corporate businesses.
- Cross-Disciplinary Opportunities
The program will complete other TRC courses, such as a bachelor’s in business administration, a degree in fashion design, and a bachelor’s in computer science, as it provides the students with opportunities to develop hybrid skills that are highly prized in the workplace.
- Mentorship and Alumni Network
The Royal Colosseum provide the platform for mentorship and networking where students work and mingle with successful graduates.
Postgraduate Career Opportunities and Career Paths
After achieving a degree in digital marketing with flying colours, it is possible to apply it in a broad range of professions within various sectors.
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- PPC Campaign Manager
- Content Strategist
- Email Marketing Specialist
- E-commerce Marketing Analyst
- Brand Strategist
- Influencer Marketing Coordinator
- Digital Marketing Consultant
You can work with:
- Digital Marketing Agencies
- Tech Companies
- E-commerce Platforms
- Non-profits and Government Departments
- Corporate Marketing Departments
- Startups and Freelance Clients
Digital marketing not only represents a profession; it is also an international competence. This degree allows you to work in your local and international markets, whichever you desire.
How This Program Compares
Whereas most students opt to study BS in business administration, some students, on the other hand, are more inclined towards a more creative and dynamic environment by studying digital marketing. This is the right one, in case you prefer working with tech, see trends, and communicate with users online.
Maybe you still have not found your interest. The Royal Colosseum also provides:
Computer Science Bachelor’s – for those who love technology and are developers.
Fashion Design Degree– in case of creative souls who can understand and love trends as well as aesthetics.
BS Business Administration– To those who would like to become business owners and company executives.
You can sample what you like and work on, due to the diversity of the programs we offer.
FAQ's
Yes, the Royal Colosseum supports the student who wants flexibility due to other commitments. Therefore, the Royal Colosseum offered a completely virtual online Bachelor’s degree in Digital Marketing program.
Same as the other institutes, the Royal Colosseum’s Bachelor’s degree in Digital Marketing program typically spans 4 years, including projects and internships.
Yes, many of the students are pursuing a master’s in digital marketing and the faculty of their interest after their graduation.
Candidates who have completed their intermediate (FA, FSc and A levels) and equivalent are welcome to take admission.
Yes, at the Royal Colosseum, you can get merit-based as well as need-based scholarships. Contact our admissions office for more information.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 203 |
| Lorem ipsum | 2 | ESTU 340 |
| Lorem ipsum | 4 | ESTU 657 |
| Semester 2 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 768 |
| Lorem ipsum | 4 | ESTU 432 |
| Lorem ipsum | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Rhetoric & the Public Sphere | 4 | ESTU 203 |
| Communication & Everyday Life | 2 | ESTU 340 |
| Critical & Rhetorical Methods | 4 | ESTU 657 |
| Semester 4 | Credits | Number |
|---|---|---|
| Relational Communication | 4 | ESTU 768 |
| Public Relations Campaigns | 4 | ESTU 432 |
| Rhetoric of Social Movements | 2 | ESTU 873 |
| Total for the entire period of study | 40 |
Contact us
Block 2 Clifton, Karachi, Sindh, Pakistan 75600
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.