Bachelor’s in Sports Marketing and Management

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.


Sports are an integral part of life and our social fabric. Sports has also evolved into a big business where major brands are produced, promoted, and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organization and advancement of sporting businesses.

A Sports Marketing and  Management degree teaches students skills and concepts related to Management, Finance, Marketing, and Law related to the sports industry. Sports Management classes will help you learn how to overview the business side of a sports organization with the use of the latest trends and technologies.

In this field you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organizations should be designed and run. You will learn how marketing principles can develop the operations of sport organizations and how sport is used by sponsors to enhance their brand. You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological, and philosophical perspective to understand some of the ethical challenges that can emerge.

You will have the opportunity to gain professional experience through an internship with a sporting organization, or work on a research project to solve a real-world business issue presented by one of our sports industry partners.

Key Skills Taught

Professional opportunities:

  1. Sports Marketing Manager
  2. Facilities Manager
  3. Merchandising Manager

  4. Sponsorship Manager
  5. Sports Event Manager
  6. Sports Agent

Keyce Academy:

Keyce Academy is a dynamic institution, internationally recognised, and headquartered in Paris. The School strives to train the leaders of tomorrow through its world-class teaching approach. Keyce Academy goes above and beyond to ensure international students achieve their full potential.


Semester 1CreditsNumber
Lorem ipsum4ESTU 203
Lorem ipsum2ESTU 340
Lorem ipsum4ESTU 657
Semester 2CreditsNumber
Lorem ipsum4ESTU 768
Lorem ipsum4ESTU 432
Lorem ipsum2ESTU 873
Semester 3CreditsNumber
Rhetoric & the Public Sphere4ESTU 203
Communication & Everyday Life2ESTU 340
Critical & Rhetorical Methods4ESTU 657
Semester 4CreditsNumber
Relational Communication4ESTU 768
Public Relations Campaigns4ESTU 432
Rhetoric of Social Movements2ESTU 873
Total for the entire period of study40

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Block 2 Clifton, Karachi, Sindh, Pakistan 75600

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