Sports are an integral part of life and our social fabric. Sports has also evolved into a big business where major brands are produced, promoted, and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organization and advancement of sporting businesses.

A Sports Marketing and  Management degree teaches students skills and concepts related to Management, Finance, Marketing, and Law related to the sports industry. Sports Management classes will help you learn how to overview the business side of a sports organization with the use of the latest trends and technologies.

In this field you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organizations should be designed and run. You will learn how marketing principles can develop the operations of sport organizations and how sport is used by sponsors to enhance their brand. You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological, and philosophical perspective to understand some of the ethical challenges that can emerge.

You will have the opportunity to gain professional experience through an internship with a sporting organization, or work on a research project to solve a real-world business issue presented by one of our sports industry partners.