Bachelor’s in Media and Communication Management

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.


The bachelors in Media and Communication is ideal for students who see themselves developing or managing a contemporary media business. It has been designed to help them cultivate the core management and communication skills for leadership in media industries. In response to industry demand, this programme has been created for students with an interest in any aspect of media production, from film and TV, to advertising, music, games, online content, and more. This course equips students with the necessary business skills to be successful in their chosen field. With a basis in ethical and effective practice, they develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation.

This programme will equip students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector. You will learn how to think critically and to develop problem-solving skills, research issues and analyze information. Furthermore, students will gain an understanding of media and media production, public relations, and the impact of design on these specialized areas of communication.

Work Integrated Learning is a guaranteed part of all our bachelor’s degrees. Students will have the opportunity to work on a communications project relevant to their major study area as well as the opportunity to apply their learnings in a professionally focused and  industry-linked project. This programme will give you broad business knowledge, specialized communications skills, and the ability to work across a number of industries. Students will develop core business skills that can be used in the media industry, as well as establish a strategic and critical understanding of written, visual and audio communication – and how to apply these skills – in the field of business. By studying complementary subjects, students can build on their entrepreneurial expertise and gain practical skills to prepare them for the workplace. 

The bachelors in Media and Communication Management will give you versatile and transferable skills that are relevant to several industries. The combination will also give you the skills that employers are looking for, such as communication, teamwork, research, critical thinking, and cultural sensitivity – and you will be able to draw on cross disciplinary perspectives to thrive in a broad range of settings.

Key Skills Taught

Professional opportunities:

  1. Media Business Management
  2. Journalism
  3. Social Media Management

  4. Media Content Coordinator
  5. Public Relations Professional
  6. Media Buyer, Planner, Researcher
  7. Digital Communications Strategist
  8. Content Management Strategist


Semester 1CreditsNumber
Lorem ipsum4ESTU 203
Lorem ipsum2ESTU 340
Lorem ipsum4ESTU 657
Semester 2CreditsNumber
Lorem ipsum4ESTU 768
Lorem ipsum4ESTU 432
Lorem ipsum2ESTU 873
Semester 3CreditsNumber
Rhetoric & the Public Sphere4ESTU 203
Communication & Everyday Life2ESTU 340
Critical & Rhetorical Methods4ESTU 657
Semester 4CreditsNumber
Relational Communication4ESTU 768
Public Relations Campaigns4ESTU 432
Rhetoric of Social Movements2ESTU 873
Total for the entire period of study40

Do you have more questions?

Contact us

Block 2 Clifton, Karachi, Sindh, Pakistan 75600

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After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.


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