The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilize these techniques to develop a brand and drive organic traffic to your company website with the Bachelors’ of Digital Marketing, delivered in partnership with Ascencia Business School, Digital College and Open I.T .

Effective marketing and social media are critical to the success of any business, and our Bachelor’s of Digital Marketing will help you become an expert in both, so you can play your part in an exciting and ever-changing industry. Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behavior to succeed.

This programme has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.

Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies. The Bachelor’s of  Digital Marketing programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.