Bachelor’s in Digital Marketing

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.


The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilize these techniques to develop a brand and drive organic traffic to your company website with the Bachelors’ of Digital Marketing, delivered in partnership with Ascencia Business School, Digital College and Open I.T .

Effective marketing and social media are critical to the success of any business, and our Bachelor’s of Digital Marketing will help you become an expert in both, so you can play your part in an exciting and ever-changing industry. Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behavior to succeed.

This programme has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.

Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies. The Bachelor’s of  Digital Marketing programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.

Key Skills Taught

Professional opportunities:

  1. Digital marketing manager
  2. Communications manager
  3. Social media specialist

  4. SEO specialist and manager
  5. Market research analyst
  6. Marketing manager


Digital College is embodied in the innovation of the project-based pedagogy set up by the school. Digital College’s objective is to provide you with the concrete experience expected by companies in the sector, to prepare you today for the jobs of tomorrow.Digital College transforms your talent into skills to make you digital experts, operational and adaptable to the jobs of the future.


Semester 1CreditsNumber
Lorem ipsum4ESTU 203
Lorem ipsum2ESTU 340
Lorem ipsum4ESTU 657
Semester 2CreditsNumber
Lorem ipsum4ESTU 768
Lorem ipsum4ESTU 432
Lorem ipsum2ESTU 873
Semester 3CreditsNumber
Rhetoric & the Public Sphere4ESTU 203
Communication & Everyday Life2ESTU 340
Critical & Rhetorical Methods4ESTU 657
Semester 4CreditsNumber
Relational Communication4ESTU 768
Public Relations Campaigns4ESTU 432
Rhetoric of Social Movements2ESTU 873
Total for the entire period of study40

Do you have more questions?

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Block 2 Clifton, Karachi, Sindh, Pakistan 75600

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After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.


Are you ready to take the next step toward your future career?