Bachelor’s in Luxury Marketing
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 3 Year / Onsite
- Intakes: August and December
Overview
The educational project of this course aims to provide students with a real professionalization through experience in the luxury sector. It is based on a general training in marketing and a specialisation in luxury professions with a dual creative and managerial approach.
French luxury is based on a know-how admired by the whole world. There are many opportunities in France and abroad, which is why our specialised courses are particularly international in scope.
Key Skills Taught
- History and evolution of art
- Sewing and pattern cutting
- DTP
- Trend
- Fashion culture
- Brands and social media
- Cultural approach to luxury
- Brand identity
- Luxury communication and marketing
- Sociology of luxury and fashion
- Internationalization of the market
- Digitalisation of the sector
- Social media
- Customer experience and emotion
- Management of companies
- Economic concepts and news
- Management and budget of a service
- Commercial action plan
- HR fundamentals
Professional opportunities:
- Product manager
- Business manager
- Relationship/customer service manager
- Sales manager
- Customer marketing manager
- Marketing manager
- Sales area manager
ÉCOLE CONTE:
Created in 1949, the École Conte benefits from a recognized experience. Halfway between creation and professionalization, the school’s courses are designed to train the trendsetters of tomorrow, in the great French files of luxury and fashion. Open through international courses, the aim of the École Conte is to export Parisian chic, admired throughout the world. École Conte offers its students a solid culture and ensures that they are operational as soon as they leave school to quickly enter the professional world.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 203 |
| Lorem ipsum | 2 | ESTU 340 |
| Lorem ipsum | 4 | ESTU 657 |
| Semester 2 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 768 |
| Lorem ipsum | 4 | ESTU 432 |
| Lorem ipsum | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Rhetoric & the Public Sphere | 4 | ESTU 203 |
| Communication & Everyday Life | 2 | ESTU 340 |
| Critical & Rhetorical Methods | 4 | ESTU 657 |
| Semester 4 | Credits | Number |
|---|---|---|
| Relational Communication | 4 | ESTU 768 |
| Public Relations Campaigns | 4 | ESTU 432 |
| Rhetoric of Social Movements | 2 | ESTU 873 |
| Total for the entire period of study | 40 |
Contact us
Block 2 Clifton, Karachi, Sindh, Pakistan 75600
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.