Bachelor’s in Luxury Marketing

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.


The educational project of this course aims to provide students with a real professionalization through experience in the luxury sector. It is based on a general training in marketing and a specialisation in luxury professions with a dual creative and managerial approach.

French luxury is based on a know-how admired by the whole world. There are many opportunities in France and abroad, which is why our specialised courses are particularly international in scope.

Key Skills Taught

Professional opportunities:

  1. Product manager
  2. Business manager
  3. Relationship/customer service manager
  4. Sales manager
  5. Customer marketing manager
  6. Marketing manager
  7. Sales area manager


Created in 1949, the École Conte benefits from a recognized experience. Halfway between creation and professionalization, the school’s courses are designed to train the trendsetters of tomorrow, in the great French files of luxury and fashion. Open through international courses, the aim of the École Conte is to export Parisian chic, admired throughout the world. École Conte offers its students a solid culture and ensures that they are operational as soon as they leave school to quickly enter the professional world.


Semester 1CreditsNumber
Lorem ipsum4ESTU 203
Lorem ipsum2ESTU 340
Lorem ipsum4ESTU 657
Semester 2CreditsNumber
Lorem ipsum4ESTU 768
Lorem ipsum4ESTU 432
Lorem ipsum2ESTU 873
Semester 3CreditsNumber
Rhetoric & the Public Sphere4ESTU 203
Communication & Everyday Life2ESTU 340
Critical & Rhetorical Methods4ESTU 657
Semester 4CreditsNumber
Relational Communication4ESTU 768
Public Relations Campaigns4ESTU 432
Rhetoric of Social Movements2ESTU 873
Total for the entire period of study40

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