Bachelor’s in Sports Marketing and Management
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 3 Year / Onsite
- Intakes: August and December
Overview
Sports are an integral part of life and our social fabric. Sports has also evolved into a big business where major brands are produced, promoted, and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.
Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organization and advancement of sporting businesses.
A Sports Marketing and Management degree teaches students skills and concepts related to Management, Finance, Marketing, and Law related to the sports industry. Sports Management classes will help you learn how to overview the business side of a sports organization with the use of the latest trends and technologies.
In this field you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organizations should be designed and run. You will learn how marketing principles can develop the operations of sport organizations and how sport is used by sponsors to enhance their brand. You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological, and philosophical perspective to understand some of the ethical challenges that can emerge.
You will have the opportunity to gain professional experience through an internship with a sporting organization, or work on a research project to solve a real-world business issue presented by one of our sports industry partners.
Key Skills Taught
- Sports landscape and economics
- Sports business management and marketing
- Interpersonal communication and personal branding
- Sports law
- Sponsorship
- Customer relationship management
- Digital marketing
- Team management
- Sport event sales and revenue management
- Media and event production
- Market research and commercial data analysis
Professional opportunities:
- Sports Marketing Manager
- Facilities Manager
Merchandising Manager
- Sponsorship Manager
- Sports Event Manager
- Sports Agent
Bachelor’s Degree in Sports Marketing and Management
Play. Promote. Win!
Global sports is taking off, and practically beneath every stadium, every team, and every event, there is an existence of the people operating sponsorships, branding, digital, and fan engagement. The Royal Colosseum Bachelor’s Degree in Sport Marketing and Management is a program aimed at those students who dream to achieve a balance between their love of sports and the game of business and marketing.
The program covers all the essential aspects of sports management, coordination of sponsorships, marketing of athletic brands, online campaigns, and event advertisement, all of which are things the students of this programme can assume. You might be fascinated by world-leading professional events or your local sport, but with a degree, you have the expertise to be in one of the most exhilarating markets in the world.
Bachelor's in Sports Marketing & Management
The interdisciplinary degree consists of: Bachelor of Sports Marketing & Management, a combination of the core of marketing studies with the management principles, and an in-depth analysis of the sports ecosystem. From studying consumer behaviour in fanbases to creating the social media plans of sports brands, the students receive business insights and hands-on experience during their education.
The degree covered several topics:
- Concepts of Sports Management
- Sports, Sponsorship & Activation
- Digital Marketing to Sports
- Organizing and Sports PR
- Sports Law and Business Communication
- Media Management and Athlete Representations
- Strategy Devised towards Fan Engagement
- Market Research & Sports Analytics
- Sports Organization Leadership
After completion this degree, the students will get depth insight to design campaigns around sportswear brands, do the planning, execution, and coordination of course events, communicate and collaborate with athletes and influencers, and manage business alliances, which are all relevant skills in this field, which is fast-paced field.
Why Bachelor of Arts in Sports Marketing?
Majoring in sports marketing will also take you into a fast-paced, expansionary career to match creativity and strategy with performance and entertainment. This is why this program is interesting:
- Blend of Passion and Career
Fans of sports are great sports marketers. And always being a fan of teams, leagues, and players, this degree can transform this interest into a full-time job in marketing, strategy, or management.
- Real-World Learning
TRC students do a practical with real cases, prepare mock campaigns, and even learn about the dynamics of the market by attending sports events to have a field experience.
- Guests and Mentors of the Industry
Studies will be done under the guidance of those working in top sports agencies, marketing, and sponsorship companies.
- Collaborative Projects
Students will collaborate in departments such as the Bachelor of Media Management and Bachelor of Computer Science to develop exciting multimedia content, manage athlete profiles, and measure digital performance.
- Technological integration + Sports
The internet has changed the way that fans respond to sports. Technology and marketing can be found within our program, where we provide students with the knowledge on how to take advantage of digital platforms, apps, and analytics tools to promote engagement.
- Postgraduate opportunities
Students undertaking this degree normally proceed to a master’s degree either in marketing or sports business, or even move to a related field, like a bachelor in business management.
Career Opportunities
A Bachelor’s degree in sports marketing leads to an array of career opportunities in sporting organizations, fitness brands, marketing firms, as well as media organizations. You do not have to be an athlete in the field to play the game, but you can be in the background, through the expansion.
- Sports Marketing Executive
- Brand Manager (Athletic Brands)
- Sponsorship & Partnerships Coordinator
- Sports Event Manager
- Fan Experience Manager
- Sports Media and PR ExecutiveAthlete Manager or Agent
- Digital Content Strategist (Sports Platforms)
- Sports Social Media Manager
- Sports Data Analyst
Regardless of whether you are interested in local teams, international leagues, training facilities, streaming TVs, or athlete influencers, nothing offers you the flexibility and hands-on ability like this degree to take you there.
The Royal Colosseum Experience
The Royal Colosseum is committed to providing programs that are industry-related and that match future job trends. Our undergraduate Sports Marketing and Management degree program is to international standards and provides real-life experience on top of classroom learning.
This is what can be anticipated:
Experienced and professional faculty: Study with sports executives, business experts, and marketing professionals.
Digital Integration: Create real campaigns with tools such as Google Ads, Meta for Business, and dashboards.
Internships: Intern at marketing teams at sports agencies, fitness new startups, or entertainment companies.
Cross-Department Collaboration: Working in a real-world project with peers in sciences such as a bachelor’s in business management, a bachelor’s in media management, and a bachelor’s in computer science to equip a campaign team-like working process.
Current Infrastructure: Write and execute campaigns using our media labs, analytical software, and marketing suites.
Your learning will not be limited to just textbooks at TRC. Rather, you will get a portfolio, professional credibility, and a well-connected industry network.
Future of Sports Marketing
Sports marketing happens to be one of the fastest-expanding areas of the international economy. The maturity of streaming platforms, fan engagement services, influencer-based promotions, and smart stadiums has meant that marketing in the sports industry is no longer old school, but rather dynamic and digital.
There are a lot of bachelor’s degrees in business management that can serve as a good foundation in business, but this specialised course deals specifically with branding, marketing, and commercial strategy of sport. Provided your passion falls at the crossroads among creativity, analytics, sports, and fan engagement, then this degree provides you with the best platform.
It also augments technology-related majors such as the Bachelor of Computer Science, where data and performance analytics are used to make sport management decisions, or the Bachelor of Media Management, where branding and media strategy are interchangeable.
FAQs
A: On average, completion of the program takes 4 years, which includes taking courses, workshops, getting acquainted with the opportunity of an internship, and completing a final capstone project.
A: Not one bit! Even an interest in sports and marketing is sufficient. The program develops your knowledge and skills with a bottom-up approach.
A: A student who has completed the intermediate level education (FSc, A-Level, or equivalent).
A: Yes, the Royal Colosseum assists students in acquiring internships in sporting clubs, sporting brands, fitness start-ups, or event management firms.
A: Absolutely, learners usually engage in a bachelor’s case study on electives or minor programs, which are digital marketing, Bachelor of Computer Science, or Bachelor of Media Management.
A: Yes, the curriculum also has international case studies and marketing plans of international teams, sports wear brands, and event organizers.
Keyce Academy:
Keyce Academy is a dynamic institution, internationally recognised, and headquartered in Paris. The School strives to train the leaders of tomorrow through its world-class teaching approach. Keyce Academy goes above and beyond to ensure international students achieve their full potential.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 203 |
| Lorem ipsum | 2 | ESTU 340 |
| Lorem ipsum | 4 | ESTU 657 |
| Semester 2 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 768 |
| Lorem ipsum | 4 | ESTU 432 |
| Lorem ipsum | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Rhetoric & the Public Sphere | 4 | ESTU 203 |
| Communication & Everyday Life | 2 | ESTU 340 |
| Critical & Rhetorical Methods | 4 | ESTU 657 |
| Semester 4 | Credits | Number |
|---|---|---|
| Relational Communication | 4 | ESTU 768 |
| Public Relations Campaigns | 4 | ESTU 432 |
| Rhetoric of Social Movements | 2 | ESTU 873 |
| Total for the entire period of study | 40 |
Contact us
Block 2 Clifton, Karachi, Sindh, Pakistan 75600
How to Apply?
- You Apply
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- We Connect
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- You Get Ready
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