Bachelor’s in Media and Communication Management
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 3 Year / Onsite
- Intakes: August and December
Overview
The bachelors in Media and Communication is ideal for students who see themselves developing or managing a contemporary media business. It has been designed to help them cultivate the core management and communication skills for leadership in media industries. In response to industry demand, this programme has been created for students with an interest in any aspect of media production, from film and TV, to advertising, music, games, online content, and more. This course equips students with the necessary business skills to be successful in their chosen field. With a basis in ethical and effective practice, they develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation.
This programme will equip students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector. You will learn how to think critically and to develop problem-solving skills, research issues and analyze information. Furthermore, students will gain an understanding of media and media production, public relations, and the impact of design on these specialized areas of communication.
Work Integrated Learning is a guaranteed part of all our bachelor’s degrees. Students will have the opportunity to work on a communications project relevant to their major study area as well as the opportunity to apply their learnings in a professionally focused and industry-linked project. This programme will give you broad business knowledge, specialized communications skills, and the ability to work across a number of industries. Students will develop core business skills that can be used in the media industry, as well as establish a strategic and critical understanding of written, visual and audio communication – and how to apply these skills – in the field of business. By studying complementary subjects, students can build on their entrepreneurial expertise and gain practical skills to prepare them for the workplace.
The bachelors in Media and Communication Management will give you versatile and transferable skills that are relevant to several industries. The combination will also give you the skills that employers are looking for, such as communication, teamwork, research, critical thinking, and cultural sensitivity – and you will be able to draw on cross disciplinary perspectives to thrive in a broad range of settings.
Key Skills Taught
- Business management
- Media and media production
- Global networks and public relations
- Media reporting, international media, digital communication
- Branding, marketing and promotion
- Networking, pitching and creative entrepreneurship
- Research, design, and risk in media communication
- Branding, marketing and promotion
Professional opportunities:
- Media Business Management
- Journalism
Social Media Management
- Media Content Coordinator
- Public Relations Professional
- Media Buyer, Planner, Researcher
- Digital Communications Strategist
- Content Management Strategist
Bachelor’s Degree in Media and Communication Management
Media people are at the centre of creating perceptions and inciting change in a digital-connected period where storytelling and strategic messages are the currency of our age. The Royal Colosseum Bachelor’s in Media and Communication Management program is meant to incorporate students with interests in the media industry, content development, publicity, as well as communicative strategies.
This major is a mix between the art of communication and the science of management, which enables the student to be a media-savvy leader, content creator, campaign manager, and digital strategist. Journalism and branding, public speaking, and digital PR: students nurture their ability to think and be creative in a plausible situation.
BA in Media and Communication Management
The BA in Media and Communication Management is designed with the aim of equipping students with knowledge and other tools in order to succeed in this media-driven world that we live in today. The curriculum is structured to capture the changing environment of digital platforms and social media, multimedia storytelling, corporate communications, and media production.
Key Subjects Include:
- Fundamentals of Communication & Media Theories
- Branding and Reputation Management
- Public Relations and Corporate Communication
- Content Creation & Storytelling Techniques
- Journalism and News Media
- Media Ethics & Law
- Campaigns and advertisements
- Digital Communication Tools and Analytics
- Crisis Communication and Stakeholder Engagement
The BA Media and Communication is based upon a sturdy, transparent, and practical educational background and is meant to equip students to work in exciting professional fields in broadcasting, marketing, and digital content companies and organisational communication.
Master’s in Media and Communication Management – Your Next Academic Goal
A Master’s in Media and Communication Management is the logical way forward after a degree program in Bachelor of Media and Communication, as the students who have done this program desire to have a specialisation in their field as well as climatic into leadership positions. More advanced viewpoints on the world media trends, digital innovation, the use of cross-cultural communication, and top-notch strategy are provided by the master’s degree.
Those who complete the undergraduate course at TRC get a good start in further study in media, digital marketing, branding, or international communication at the advanced degree level.
Why Choose a Bachelor’s Degree in Media and Communication?
Pursuing a bachelor’s degree in media and communication is also the best option of choice to learners who love storytelling, interacting with people, media creation, and communication strategists. This program not only re-trains the speaking and writing flair, but it also trains the way of networking, connecting, influencing, and leading at The Royal Colosseum.
1. Industry-Relevant Curriculum
We constantly update our program to incorporate the latest modifications in media, including viral content-generating, the strength of influencer marketing, and the appearance of AI as a tool in communication.
2. On The Spot Media
Students will be developing actual campaigns, operating mock press events, authoring features, developing digital presentations, and modelling crisis response scenarios.
3. State of the Art Media Labs
Students get access to production, editing software, podcast rooms, and media analytics tools to acquire practical skills that are of importance to employers.
4. Career-Ready Graduates
The focus is on professional development as it gives the students career counselling, assists them in developing their portfolios, and helps them secure an internship.
5. Cross-Disciplinary Collaboration
This program is complemented by the fact that working along with students, of BS in Business Administration, BA in Computer Science, and bachelor’s degree in digital marketing programs, fosters cross-disciplinary competencies towards technological, labelling, and data analysis.
6. Global Perspective
The learners are taught to prepare messages that could be directed to different audiences, and this is vital in organisations that work internationally, NGOS, or international media houses.
Graduates of the program have not just been imparted with skills of communication, but they can also think and lead in a strategic manner, which is also critical in the current working environment.
Real-World Applications
Communicators and media professionals are prominent elements in almost all fields, whether it is journalism, entertainment, politics, medical practice, or even company management. The degree leads to work in:
- Public Relations & Corporate Communications
- Journalism & Broadcasting
- Social Media Management
- Content Creation & Copywriting
- Brand & Reputation Management
- Political and Governmental Communication
- Crisis Communication
- Media Buying and Strategy
- Event Management and Promotions
No matter what company you work at, whether it may be a media studio, a non-profit organisation, a corporate company, or a freelance business, this degree will serve you best to grow professionally in terms of role and profession.
Learn to Lead the Conversation
Digital communication in the economic paradigm is no longer all about posting something: the people must engage with the conversation, the conversation must agree with the truth of the world, and it must be abridged to meet the mind, heart, and pay attention to relevant preferences, cultural, grammatical, and expressive decisions. Therefore, the bachelor’s degree course in media and communication equips students with the art of influence by making them perfect their communication strategies to ensure influence.
You will be provided with the instructions on how to:
- Multi-platform campaign design Design Design multi-platform campaigns
- Audience Behaviour and Engagement Analysis
- Develop powerful storytelling in digital and print.
- Media law and media ethics. To navigate through these fundamental issues, it is essential to rely on media law and ethics.
- Stage press conferences, interviews, and crisis releases
- Track outcome through communication analytics
Students also enjoy listening to real-life experiences through cases, industry, guest lecturers, as well as national-level communication events and competitions.
Relevant Programs at TRA
This philosophy is based on the belief that at The Royal Colosseum, we are not only concerned with providing students with well-equipped, multi-disciplinary education. A good number of our students complement the communication studies with other complementary programs:
BS in Business Administration: Explore the role of communication with leadership, human resources, marketing, and organizational success.
BA in Computer Science: It works well with people who aspire to work in the field of digital media, multimedia design, and technical-based storytelling.
Bachelor Degree in Digital Marketing: Suitable to those students who wish to specialize in the SEO, social media, strategy of the use of Influencers, and branded material.
The interdependent educational environment is useful in ensuring that students remain dynamic and competitive in a highly dynamic employment environment.
FAQ's
A: We have an undergraduate degree requiring 4 years. It consists of a curriculum of classroom work, workshops with media industry practitioners, and final year project work.
A: Absolutely. It has myriads of digital storytelling, social media strategy, and content writing, which any hopeful influencer, creator, and strategist would be happy to have in the curriculum.
A: Yes. The program offers a solid base to further academic work in the field of communication/media/journalism /or public relations.
A: Yes, the internship will be provided to the students at the media agencies, companies and non-governmental organisations as well as non-governmental organisations to have a practical exposure.
A: You will have access to media labs, digital editing facilities, video recording stations, and analytic tools, not to mention the possibility to publish and broadcast your output.
A: Yes, the Royal Colosseum accommodates students who have completed their intermediate (FSc, A-Levels, or equivalent) with minimum passing criteria are eligible.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 203 |
| Lorem ipsum | 2 | ESTU 340 |
| Lorem ipsum | 4 | ESTU 657 |
| Semester 2 | Credits | Number |
|---|---|---|
| Lorem ipsum | 4 | ESTU 768 |
| Lorem ipsum | 4 | ESTU 432 |
| Lorem ipsum | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Rhetoric & the Public Sphere | 4 | ESTU 203 |
| Communication & Everyday Life | 2 | ESTU 340 |
| Critical & Rhetorical Methods | 4 | ESTU 657 |
| Semester 4 | Credits | Number |
|---|---|---|
| Relational Communication | 4 | ESTU 768 |
| Public Relations Campaigns | 4 | ESTU 432 |
| Rhetoric of Social Movements | 2 | ESTU 873 |
| Total for the entire period of study | 40 |
Contact us
Block 2 Clifton, Karachi, Sindh, Pakistan 75600
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.