The internet didn’t simply update how we interact. It completely flipped the script. Now stories, brands, and people communicate in ways we couldn’t even imagine before. Be it a big brand or a small influencer, everyone shares their moments, their products, and everything else differently now. And if being in the middle of all this storytelling and shaping how people see things sounds like you, a Digital Marketing degree at a University in Pakistan like TRC throws you right into the front seat. In this blog, we’re going to break down what digital marketing really is, why it matters, and why studying it might make more sense than you think. And yes, we also dive into th
Basically, lots to unpack. But in a good way.
Basics first: what even is digital marketing
Okay, so digital marketing… It’s essentially trying to get people to see and buy what you are selling but online. That could be your business, your services, literally anything. You’re basically out there on social media, Google, emails, and your own website, trying to grab attention. The point? Keep the audience hooked long enough that they actually buy.
Why a Bachelors Degree in Digital Marketing is a Smart Career Move
So you’re about to pick a course at a university in Karachi. And wondering if online marketing is even “real” or just another trendy degree? Here’s the deal: So every time you scroll Instagram, watch TikTok, or see an ad while chilling on YouTube, someone actually had to manually make it all happen. Plan it, post it. They had to edit it. And check if the content worked, that’s digital marketing. And a degree in this basically teaches you how to do all of it professionally. This means you will be turning your creativity into campaigns that actually help a brand grow.
Why is this a smart choice? Well, first things first, a Degree in Computer Science or a Bachelor’s in Film Business and Production gives you a 360-degree view of the field. You’ll get hands-on experience with posting on social media and creating content that actually grabs attention. You’ll learn how to make a website show up on Google when people search for it. Running online ads and tracking what works comes next.
This means when you graduate, you’re not just good at “just” making a website appear in search results or “just” having video skills under your belt. You understand the full picture of how marketing works online. This knowledge makes it easier to find your niche. You may like running campaigns or it can be that creating viral content comes more naturally to you.
So many opportunities, yet the fun part is still left, “freelancing”. You can literally start working on projects for Pakistani brands, e-commerce stores, startups, or even international clients while still in uni. Create your portfolio. Learn by doing. And get paid for it, all while flexing your creative and strategic muscles.
Pakistan alone has over 2 million freelancers (source: Profit), many in online marketing, which shows the field isn’t just theoretical. Isn’t this stat alone enough to assure you of this path? This number means it’s real and that too, a speedily growing career path with opportunities to earn. And on top of this, you get to step foot in the real world before you even leave campus. Which in the current times is quite difficult to do.
Your Future Starts Here
If you came here worried, to know which degree to pick, don’t. You don’t have to have it all figured out just yet. What really counts is picking the right place to explore, learn, and start making your own path.
At The Royal Colosseum, we give you:
- Tools to build your skills
- Guidance to actually grow
- A community that’s got your back
- The space to dream bigger
Whether you’re ready to dive into a bachelors degree in digital marketing, or check out programs in computer science, fashion, or film, we help you turn ideas into action and passion into a career.
Looking for a university in Karachi that actually gets you ready for the digital world? This is where your journey starts. Simply email contact@theroyalcolosseum.pk and get started.
